Omnichannel campaign for Ricoh, USA.

Campaign Title:
Stop downtime before it happens

Ricoh saw an opportunity to acquire new customers and grow in complex, highly regulated categories. Ricoh’s right to win stemmed from a comprehensive Office Print ecosystem integrating Ricoh-owned hardware, software, and managed print services. We needed to effectively communicate our point of difference and show that we could that simplify operations, reduce downtime, and deliver long-term reliability for our customers.

And, we need to execute quickly to capitalize on a competitor who has stumbled. The sales team was ready to go, and we needed to get our team in front of qualified customers.

Execution: Working under tight timelines and enabled speed to market, we delivered a comprehensive 360° rollout featuring automated email workflows, a strategic mix of organic social and paid media assets, and high-conversion landing pages.

Ricoh SXSW Event Takeover

Immersive event experience
Ricoh’s presence at SXSW

Developed a 360-degree immersive experience for Ricoh’s presence at SXSW, designed to bridge the gap between digital innovation and physical environmental design. The creative strategy centered on a seamless extension of our brand philosophy, ensuring our voice remained resonant from the initial digital spark to the final physical interaction.

Execution: From initial communications, to an online portal and social media, to Environmental Graphics including banners, wall wraps and screens — using the dynamic event's patterns to transform a standard venue into a branded ecosystem.

TMI Magazine: Magazine highlighting Ricoh’s TMI Summit at SXSW. How we turn too much information, or TMI, into ROI for transformative business results. Our curation of workplace and industry experts presenting game-changing insights into the future of work, and how innovative companies are unlocking the power of information to change today’s challenges into unprecedented competitive advantages.

Experiential Branding

Engineer an integrative identity and visual ecosystem for annual Leadership Meeting, translating core brand values into a full suite of multi-disciplinary design. Our CEO brings the core team together to set strategy, ensuring all reports are aligned and engaged. The challenge is to transform a generic meeting space into a focused Ricoh branded environment.

Environmental Graphics:
Design of large-scale spatial assets, including stage backdrops, directional signage, and pull-up banners, ensuring high visibility and intuitive wayfinding for attendees.

Production Oversight:
Create, produce and manage end-to-end production pipelines, coordinating with vendors.

Media-Ready Assets:
Conceptualize and execute "Step and Repeat" media walls and stage art optimized for high-fidelity photography and social media engagement.

Collateral & Swag:
Curate and design high-impact event giveaways and print invitations, balancing aesthetic appeal with budget constraints and brand alignment.

Omnichannel campaign for Ricoh, USA.

Campaign title: 3Doable
Additive Manufacturing. Minus the major investment. 

Omnichannel campaign for Ricoh’s All-in 3D print solution and Ricoh’s print & ship solution, both featured at the Rapid Fab Additive Manufacturing and Industrial 3D Printing Event.

Ricoh runs the entire on site 3D print operation for you, unlike providers who sell you equipment and leave you to manage the complexity — freeing your teams to focus on manufacturing while we ensure every file to print part is delivered with consistent, high quality output.

Execution: Working under tight timelines and enabled speed to market, building excitement and awareness for an upcoming show, delivering a comprehensive 360° rollout featuring automated email workflows, a strategic mix of organic social and paid media assets, landing pages and event signage.

Brand Stewardship

Creative Leadership: Directed a multidisciplinary team to execute end-to-end brand collateral. Optimized workflows and mentored junior talent, resulting in seamless asset delivery from concept to production. Visual evolution of brand over many years to maintain and balance our understated elegance with contemporary design to ensure a modern yet timeless appeal.

Brand Ecosystem Development: Spearheaded a comprehensive brand evolution for a global executive search firm. Scaled an integrated ecosystem of premium digital and print assets — including newsletters, event materials, and long-form content — to solidify the firm’s market authority as the trusted leader in search.

System Integration: Developed and implemented new design systems specifically engineered to support comprehensive, long-form editorial content.

Omnichannel Consistency: Bridged the gap between high-end print publications and interactive web experiences, ensuring a unified brand voice.

Thought Leadership Design: Elevated the visual delivery of all Spencer Stuart assets, including research and insights, reinforcing Spencer Stuart’s position as a premier industry authority.

Thought Leadership Assets

Point of View Magazine: Successfully synchronized the aesthetic of a global flagship magazine with a cutting-edge digital application.

Technology Board Index: Comprehensive design and production of yearly studies of data and trends in board composition, governance practices and director compensation among S&P 500 companies.

Ferguson Partners Materials

Branding for a boutique consulting firm, from powerpoints to thought leadership. Full scale design, from templates for the consultants to final long form content, bridging the heritage of executive search and the data-driven future of talent acquisition.

These pieces, including newsletters, powerpoints, website assets, and longer reports, highlight the firm as a strategic advisor and the design communicates exclusivity, intelligence, and precision, ensuring that the assets feel like they belong in a Fortune 500 boardroom.