Omnichannel campaign for Ricoh

Campaign Title: Address the Gap in Your Radiation Therapy

Objective: Our objective was to spread awareness that Ricoh now offers 3D Bolus, a new FDA 510(k)-cleared medical device enabling Ricoh-branded solutions for radiation therapy.

Execution: I designed a comprehensive 360° rollout featuring automated email workflows, a high-conversion landing page, press releases, brochures, and a strategic mix of organic social and paid media assets.