Omnichannel campaign for Ricoh

Campaign Title:
PIMs: 2 Weeks —> 2 Days
Transform communication to reduce resolution time and improve operating margins.

Objective: This campaign demonstrates the seamless transition to PIMs, Patient Information Management. PIMs eliminates paper workflows and faxing in a secured and automated way to speed claims processing, protect the bottom-line, and improve the overall patient experience.

Execution: I designed a comprehensive 360° rollout featuring automated email workflows, a strategic mix of organic social and paid media assets, both static and animated, and high-conversion landing pages. The final eBook demonstrates the capture and delivery of information to a provider’s EHR system automatically.