Omnichannel Campaign for Ricoh

Campaign Title: Stop Downtime Before It Happens

Objective: Ricoh saw an opportunity to acquire new customers and grow in complex, highly regulated categories. We needed to effectively communicate our point of difference and show that we could simplify operations, reduce downtime, and deliver long-term reliability for our customers. With the sales team ready to go, our goal was to get in front of qualified customers fast.

Execution: Working under tight timelines to ensure speed to market, we delivered a comprehensive 360-degree rollout featuring automated email workflows, a strategic mix of organic social and paid media assets, and high-conversion landing pages.